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Why holistic SEO? Because in today’s competitive search results landscape, even one spot increase in rankings can equal +30.8% CTR!
Impressive, right?
Easier said than done, though!
By applying a holistic SEO approach, dealing with everything - from a comma to a byte, from a passer-by to a returning customer - you massively increase your chances of ranking on top and for the right audiences. And, ultimately, make the most out of your website and digital marketing initiatives.
What Is Holistic SEO?
Holistic SEO is a comprehensive approach that optimizes all website details, including content, UX, speed, security, design, services offered, customer support, etc. It prioritizes user needs to achieve and retain high visibility in search engines, attract more visitors, and convert them into loyal customers.
No More SEO Tricks!
No one likes to be fooled (not even search bots!) Reaching decent rankings by ‘tricking’ Google algorithms was more common in the past, which - unfortunately - is still practiced today.
I remember back in 2005, we were adding a ‘Useful Links’ page on every website that wanted to rank for industry terms. Every line showed the actual link accompanied by a sentence, either a brief description of the link or the name of the business that owned the website.
It looked something like this:
But in those distant times, that was the norm. We searched the web for similar businesses in other parts of the country or the world. Once we added them to our list of links, we would normally contact them to ask for a link back on their own ‘Useful Links’ page.
It was actually the ancestor of link building.
Today, however, such types of pages are pretty outdated and, in fact, penalized. Instead, you are asked to make irresistible content that others can’t help but link to.
Alternatively, you can buy backlinks (which questions SEO ethics), find shady websites made solely for link-building practices, or spend some time on quality guest posting.
A website profile like this:
...is clearly trying to trick search engines.
My advice? Avoid ‘fake’ DRs and linking these websites - especially if you are working towards a holistic SEO approach.
All in all, holistic SEO calls for a clean-cut online presence, a website that does what it says it does, powered by the will to offer the best to visitors.
Benefits Of Holistic SEO
Holistic SEO means building strong foundations and working your way up gradually and solidly. It’s not about flashing in and then fading away.
Establish your website quality diligently. It may not always give you fast results, but it will surely favor your organic marketing ‘for years to come.’
Indeed, holistic SEO comes with a long list of benefits:
- Shields your rankings from Google’s algorithm changes
- Prepares your website for long-lasting results
- Increases dwell time on your pages
- Invites more references and prominent backlinks
- Gives positive user experience signals to Google
- Accounts for higher conversions
- Aligns with Google’s main goal to provide the best possible results for searchers
- Promotes user engagement and loyalty
- Incorporates important SEO qualities like relevance, usability, security, and performance
- Protects your website from being penalized by search engines
- Ensures optimal technical functionality
- Keeps your brand image fresh, relevant, and inviting
Holistic SEO, as the term implies, is a broad approach to search engine optimization. You are thus free to provide the best user experience in any way you see fit - as long as you abide by the fundamental SEO pillars and core search engine guidelines.
There are, however, some proven holistic SEO strategies that, if applied right, can work wonders.
Holistic SEO Strategy
To deep-root your holistic SEO strategy in your website, you need to start planning months before you build it.
Just like in every marketing initiative, you must start by asking fundamental questions, like:
- What do I want to do?
- How can I do it?
- How can I divide the process into effective steps?
- How can I attain a 100% flawless result?
The three first questions remind the good old sales funnel and its four stages: awareness, interest, consideration, and conversion.
So, before you start designing and developing your optimized website, it’s worth making a thorough outline that includes:
- Its purpose
- The goals for your visitors
- The means to bring traffic
- Your target audience
- Your plan to provide an immaculate customer experience and service
In holistic SEO terms, these steps above could be translated as:
- A website design that depicts the qualities of your brand in a pleasant, accessible, and easy-to-navigate manner.
- You don’t solely glorify your brand. Instead, your pages focus on the search intent of search engine users.
- Your website is secure, fast, and responsive (after all, only 11% of high-visibility webpages maintain the same rankings across both desktop and mobile searches.)
- Published content is relevant, informative, and unique.
- You attract the right visitors by applying techniques such as long-tail keyword targeting.
- Your business credentials are prominently placed, and you provide easy access to customer support service.
- Your product or service is what it says it is, and your transaction terms are solid and transparent.
- All PPC ads align with the landing page offerings.
- Your on-page and off-page SEO add value to your SEO and your visitors.
- All visitors have a pleasant experience when navigating through your website, whether they are interested in your services or not.
- You eloquently drive your leads to your check-out page.
- You make the best use of semantic SEO and entity SEO.
- Technical SEO optimizations are a standard task, aiming to fix even the slightest detail.
The list can go on and on.
Clearly, holistic SEO is more than a ranking and digital marketing strategy. It’s a mindset.
And this is exactly what the biggest advocate of holistic SEO claims: Koray Tuğberk GÜBÜR, the founder of https://www.holisticseo.digital, is the #1 name in the world for semantic SEO right now. Along with his team, they apply a holistic approach to search engine optimization for their clients, with remarkable ranking results.
For Koray, “every pixel, millisecond, byte, letter, and user matters for SEO.” And that’s what truly lies at the heart of holistic SEO.
For us at Atropos Digital SEO Agency, our all-encompassing SEO approach means checking both the big stuff and the details.
We audit and analyze your website and begin by fixing what can bring you the fastest results - within your scope and budget. So, once your rankings start rising, we go deeper into your tech, texts, and structure.
There’s always room for improvement in SEO. And we help you align it with your business roadmap. Ready to get the most out of your website? Book an SEO strategy call with our team.
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